MT. PLEASANT, S.C. – February 2, 2015 – Bluetowne, a leading provider of innovative information technology solutions, today announced that Liz Mitchum has joined the team as Marketing and Business Development Manager.
Mitchum will focus on driving Bluetowne’s strategic marketing initiatives and elevating brand awareness in target markets across the Southeast.
Mitchum comes to Bluetowne from eGroup, where she served in a Marketing and Partner Relations role. She brings over 11 years of experience in marketing, strategic partnerships, events and demand generation. Prior to eGroup, she held positions at former Charleston-based technology company QuickFarm that included Marketing and Business Development Executive and Account Executive.
“In this newly created role Liz will help Bluetowne effectively convey the business issues we solve, nurture relationships with prospective clients, and communicate our success stories and the value we deliver,” said Eric Hartley, President, Bluetowne. “As part of our growth strategy, Bluetowne is focused on refining our overall marketing and branding initiatives to better serve our customer base as well as differentiate our company in a competitive space. We are thrilled to bring Liz on board to lead these efforts.”
Mitchum holds a B.A. in Psychology and a minor in Biology from The University of the South in Sewanee, TN.
Bluetowne’s mission is to provide expert, customized end-to-end IT solutions through remarkable customer service. From the mouse to the datacenter, we serve as trusted advisors to clients of all types and sizes and across all verticals locally (including Mt. Pleasant, SC, Charleston, SC, and Summerville, SC) and regionally to advance customer achievement through efficient and cost effective execution. Visit www.bluetowne.com or call 843.352.0130 for more information.