BlueConnect is an intelligent wifi management application enabling smart analytics, direct customer engagement, and customized marketing connections. The cloud-based solution overlays on top of existing enterprise wireless network equipment providing an integrated solution for guest wifi access and your Internet infrastructure. BlueConnect enables real-time analytical insight, customer demographic data warehousing, information on custom behavior while in the facility, plus an array of marketing tools to send targeted customer communications. The result is deep customer/visitor analytical understanding, increased customer engagement, and bolstered revenue.
478% increase in Facebook page “Likes”
212% increase in the number of custom surveys and/or TripAdvisor reviews
194% increase in average number of views for each Facebook post
179% increase in customers connecting to your guest Wifi
174% increase in page impressions in the first 4 weeks
A rich solution with features packed into a simple cloud dashboard. Collect, analyze, engage, and snag customers. Automate communications, collect surveys, drive likes on your social media posts, and see what’s possible with BlueConnect:
• Guest wifi access with user-approved collection of email address, other information, and/or social media connection.
• Broadcast wifi beacons collecting mobile device affinity data and location data.
• Highly customizable and engaging wifi initial splash pages configured at the corporate, region, local, or store level.
• Integrate with your social media pages including Facebook, LinkedIn, Twitter, and Instagram.
• Create customized loyalty programs both within the system and linked to outside systems.
• Create customized re-direct pages after connection to enable purchase discount codes, announce marketing campaign, or send to another website.
• Included marketing and campaign platform enables automated and customized email and text message communication with customers.
• Enable point-of-sale system integration to correlate customer spending trends, demographics, and other analytical data.
• Send customers directly to an Internet-based review system like TripAdvisor and deploy micro surveys when leaving your location.
• Automatically change customized splash pages, landing pages and email or SMS marketing campaigns based on live weather data.
BlueConnect provides clear return on investment benefits for entities of all scale.
• Immediate ROI with real-time customer data, encouraging additional spending, taking action on promotional marketing campaigns, and continuously building customer loyalty.
• Gather publicly available detailed customer demographic and analytical information.
• Gain additional social likes and followers with real-time analytical insight.
• Send targeted communications to customers via SMS or email when they are in or away from your location
• Customize email and SMS text message marketing campaigns that drive promotions and improve customer experience.
• Understand user behavior, foot traffic patterns, purchase patterns, and revenue trends.
• Gather passer-by traffic, dwell time, drive-through volume, and campus heat map data.
• Monetization of your current WiFi network and recoup some marketing and IT costs.
• Increase website, social media traffic, and encourage more feedback.
• Build customer loyalty and add monetary value to your active customer database.
• Connect your CRM or Point of Sales system for additional analytical insight.
• Determine best performing locations and take action on pour performing locations.
• Provide franchisees access to local, regional and national analytical data for comparison.
• Always on, secure cloud-based solution managed and customized by Bluetowne.
What to Expect from a BlueConnect Service Deployment:
BlueConnect takes less then a day to implement from the time of contract signing to gathering your first visitor data. If you have Cisco Meraki wireless network equipment already installed, you are ready to implement our system today.
Bluetowne will deploy your guest wifi solution and manage all aspects of the infrastructure to keep your system running and serving guests 24x7x365. With standard and premium services available, here is more of what to expect from our wireless engineering team:
• Continuous remote monitoring of your Cisco Meraki wireless equipment.
• Unlimited BlueConnect platform support and health checks.
• Ongoing customization of BlueConnect platform landing page and access journey elements.
• Ongoing customization of onboarding journeys and micro surveys.
• Management of automated reporting.
• Management of content filtering and location analytics.
• Extended wireless networking and mobile device knowledge from Bluetowne, a 15 year Cisco certified partner.
Wifi-enabled marketing tools embedded in BlueConnect shed a new light on customer and visitor engagement. Campaigns are created, edited and managed using our automated e-Shot platform to take control of simple and highly effective email and SMS engagement activity. Get started with a template, add custom fonts or colors, or have our team curate a dynamic HTML and media-rich message for you. You get a unified platform providing responsive views on mobile and large screens alike, automated wifi and other activity triggers, and your analytics and historical data are maintained for continued measurement of your engagement success.