WHAT IS BLUECONNECT?

BlueConnect is an intelligent wifi management application enabling smart analytics, direct customer engagement, and customized marketing connections. The cloud-based solution overlays on top of existing enterprise wireless network equipment providing an integrated solution for guest wifi access and your Internet infrastructure. BlueConnect enables real-time analytical insight, customer demographic data warehousing, information on custom behavior while in the facility, plus an array of marketing tools to send targeted customer communications. The result is deep customer/visitor analytical understanding, increased customer engagement, and bolstered revenue.

RESULTS!

478% increase in Facebook page “Likes”

212% increase in the number of custom surveys and/or TripAdvisor reviews

194% increase in average number of views for each Facebook post

179% increase in customers connecting to your guest Wifi

174% increase in page impressions in the first 4 weeks

BLUECONNECT Features

A rich solution with features packed into a simple cloud dashboard.  Collect, analyze, engage, and snag customers.  Automate communications, collect surveys, drive likes on your social media posts, and see what’s possible with BlueConnect:

• Guest wifi access with user-approved collection of email address, other information, and/or social media connection.
• Broadcast wifi beacons collecting mobile device affinity data and location data.
• Highly customizable and engaging wifi initial splash pages configured at the corporate, region, local, or store level.
• Integrate with your social media pages including Facebook, LinkedIn, Twitter, and Instagram.
• Create customized loyalty programs both within the system and linked to outside systems.
• Create customized re-direct pages after connection to enable purchase discount codes, announce marketing campaign, or send to another website.
• Included marketing and campaign platform enables automated and customized email and text message communication with customers.
• Enable point-of-sale system integration to correlate customer spending trends, demographics, and other analytical data.
• Send customers directly to an Internet-based review system like TripAdvisor and deploy micro surveys when leaving your location.
• Automatically change customized splash pages, landing pages and email or SMS marketing campaigns based on live weather data.

BLUECONNECT Benefits

BlueConnect provides clear return on investment benefits for entities of all scale.

• Immediate ROI with real-time customer data, encouraging additional spending, taking action on promotional marketing campaigns, and continuously building customer loyalty.
• Gather publicly available detailed customer demographic and analytical information.
• Gain additional social likes and followers with real-time analytical insight.
• Send targeted communications to customers via SMS or email when they are in or away from your location
• Customize email and SMS text message marketing campaigns that drive promotions and improve customer experience.
• Understand user behavior, foot traffic patterns, purchase patterns, and revenue trends.
• Gather passer-by traffic, dwell time, drive-through volume, and campus heat map data.
• Monetization of your current WiFi network and recoup some marketing and IT costs.
• Increase website, social media traffic, and encourage more feedback.
• Build customer loyalty and add monetary value to your active customer database.
• Connect your CRM or Point of Sales system for additional analytical insight.
• Determine best performing locations and take action on pour performing locations.
• Provide franchisees access to local, regional and national analytical data for comparison.
• Always on, secure cloud-based solution managed and customized by Bluetowne.

BLUECONNECT Getting Started

What to Expect from a BlueConnect Service Deployment:

BlueConnect takes less then a day to implement from the time of contract signing to gathering your first visitor data. If you have Cisco Meraki wireless network equipment already installed, you are ready to implement our system today.

Bluetowne will deploy your guest wifi solution and manage all aspects of the infrastructure to keep your system running and serving guests 24x7x365.  With standard and premium services available, here is more of what to expect from our wireless engineering team:


• Continuous remote monitoring of your Cisco Meraki wireless equipment.
• Unlimited BlueConnect platform support and health checks.
• Ongoing customization of BlueConnect platform landing page and access journey elements.
• Ongoing customization of onboarding journeys and micro surveys.
• Management of automated reporting.
• Management of content filtering and location analytics.
• Extended wireless networking and mobile device knowledge from Bluetowne, a 15 year Cisco certified partner.

Real-Time Dashboard Data

Conversion Analytics

Real-Time Foot Traffic

Visitor Demographics

System Overview

Wifi Network Analytics

Visitor Social Interests

Real-Time Zone Analytics

Customized Visitor Experience - Prepare to Engage your Patrons

Integrate with Facebook, Twitter, Instagram and LinkedIn.

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LET’S WIFI

BlueConnect: Loaded with Features

REALTIME DATA
Access real-time data at venue, company or group level

SMS/EMAIL CAMPAIGNS
Create automated and targeted marketing campaigns

MOBILE DEVICE ANALYTICS
Analytics for mobile traffic in and around your location

ACCESS JOURNEY
Redirect and segment wifi users by demographics and loyalty

PROMOTE OFFERS
Promote direct offers, discounts, and add-on items

CRM and POS INTEGRATION
Integrate with existing CRM and POS data

LOYALTY PROGRAM INTEGRATION
Drive adoption of existing loyalty programs

DWELL TIME
Measure dwell time of visitors

FOOT TRAFFIC
Understand foot traffic flow and patterns

CUSTOMIZED SPLASH PAGES
Create customized and branded splash pages

MARKETING PLATFORM
Create and managed SMS and email marketing communications

SOCIAL MEDIA INTEGRATION
Expand social media awareness and likes across all platforms

REPEAT VISITOR TRACKING
Analyze and act on repeat visitor data

WIFI and BLUETOOTH BEACONS
Utilize wifi and bluetooth beacon technology for deep insight

Next Generation Digital Marketing Platform

Email & SMS Campaigns

LET’S GET STARTED

Custom Splash Pages

Education

Restaurant & Bar

Stadiums

Fitness Clubs

Hotels & Conference Centers

Shopping Malls

Send Targeted Email & SMS

Campaign Editing & Automation

Wifi-enabled marketing tools embedded in BlueConnect shed a new light on customer and visitor engagement. Campaigns are created, edited and managed using our automated e-Shot platform to take control of simple and highly effective email and SMS engagement activity. Get started with a template, add custom fonts or colors, or have our team curate a dynamic HTML and media-rich message for you. You get a unified platform providing responsive views on mobile and large screens alike, automated wifi and other activity triggers, and your analytics and historical data are maintained for continued measurement of your engagement success.

WE’RE ALL ABOUT FLEXIBLE, CUSTOM & POSITIVE ROI SOLUTIONS.

Combine the power of guest wifi, social media engagement, mobile device tracking, and customized marketing platform to supercharge your business.

FREE QUOTE